Different places ask for different drinks, even certain music styles, in my opinion, need specific booze pairings. And even though I am always the first to complain when I can't find delicious complex spirits in the middle of the night.

I am starting to understand that calibrating which booze is served on a dancefloor is as important as the stage and lights design. Without further adieu, please welcome Roberto Ávila, and his many insights on how to create accurate booze experiences.