Joyful Resistance

Everything that I read and hear around agave spirits these days suggests that the people and places that sustain this heritage are at risk. It is clear to me that we are at a time that if we don't do something there may be a day when homogeneity will take over.

The days of thinking about the possibilities brought by the ample agave diversity will be gone and we'll end up with something as boring as the cavendish banana. At the same time there are many ways to resist, to promote change and to make people care deeply about mezcal and the artisans that make it.

While reading @vinikjure essays I realized that many of them referred to “joyful resistance”, which seemed a way more effective approach than the usual hostility or mockery that I get to see in this industry. This approach does have its limitations, but in this episode I think we do a fairly good job in exploring many of the reasons why working from this framework may allow us to further empower the full mezcal multiverse.